Last Updated on May 17, 2022
The art of business can be dated back as far as 20,000 years ago. Back then, the first trades were performed on an exchange basis. This trade involved the exchange of obsidian for other essential goods such as tools and food. This exchange was quite common in places like New Guinea.
As time went on, with the advent of this magical technological age, the concepts of marketing and business have been so attached that they are synonymous. As we all know, marketing is the encapsulation of all efforts to promote and sell a business’s goods and services. These efforts could range from advertising to product and consumer research.
It would be impossible for any business to thrive without the proper utilization of marketing tools. The proper understanding and the skillful utilization of these tools will lead any business to prosperity.
We are in a digital era where conventional marketing means such as physical posters have reduced efficacy, so it would be wise to digitize your marketing approach. What am I talking about? Digital marketing, of course!
The significant difference between conventional and digital marketing is that the latter employs technological tools to promote services and products. In many cases, this reaches a broader audience at a lower cost.
Digital marketing employs various tools such as search engine optimization, email, social media, digital flyers, posters, and mobile applications. As much as I’d love to chatter on about the beautiful world of digital marketing, that’s not our subject matter for today. This article will explore the best applications you need to harness one of the most impactful digital marketing tools: flyers!
What is a Flyer?
In concise terms, a flyer is a digital graphic design used to spread information to people. Usually, this information is regarding a product or service. It is one of the most relevant digital marketing tools that small and large businesses utilize today. How do companies announce discounts? How do they advertise a new product or service? Flyers, of course.
These digital tools provide businesses and individuals with a cheap, easy, and attention-grabbing means to publicize a product or service. If appropriately utilized, not only will you gain more customers, but you will take your business to new heights.
Now that we’ve obtained much-needed conceptual clarity, we can discover the applications and tools that will level up your flyer game. Please note that this isn’t a ranked list. Every one of these apps has its unique elements and a suite of jaw-dropping tools.
Ultimately, you will prefer some to others. As a result, it would be in your best interest to assess them all and find one that best suits your needs. Without further ado, here are some of the best flyer creation applications you’d ever see.
Canva is an astonishingly intuitive, reliable, robust, and template-based design application for organizations, individuals, and businesses. Canva facilitates the creation of unique and professional quality designs. Canva gives you access to hundreds of thousands of assets, including templates, stock photos, cloud storage space, and other graphical tools with its free plan. If you purchase Canva’s Pro subscription plan for $12.95/month, this figure goes up to millions of assets.
Canva offers a host of features such as:
- Photo straightener
- Image cropper
- Add text to photos
- Speech bubble maker
- Image transparency tool
- Photo enhancer
- Thousands of templates
- Photo blur
- Photo vignette
- Design grids
- Free icons
- Photo frames
- Stickers and badges
With its versatile and easy-to-use drag and drop editor, Canva ensures that the average user can create a stunning flyer from scratch. It even allows you to optimize flyer sizes for various social media platforms such as Instagram and Facebook. Like Google Docs, Canva allows you to collaborate and share your designs with team members if you need a second pair of eyes. As is often the case, two heads are better than one.
2. Adobe Spark
In case you didn’t know, Adobe is the biggest brand in the world of graphic design. You should know that they leave no stone unturned when developing applications, especially if you’ve ever used Photoshop.
Adobe Spark is a free to use suite of intricate and powerful design tools which allows users to create mesmerizing posters, flyers, and other related graphics. It gives your designs a peculiar and sublime look while retaining simplicity in use.
With tens of thousands of templates for you to pick from, Adobe Spark leaves you spoilt for choice. Similar to Canva, Adobe Spark also offers various resizing options for different social platforms. If you add its integration to the rest of Adobe’s creative suite of powerful tools, Adobe Spark becomes a no-brainer if you want to delve into Adobe’s graphical ecosystem.
If you want to scale up your business, you should consider paying about $10 per month for the Adobe Spark premium plan. This plan comes with additional templates, stock images, and a host of other graphical tools.
3. Design Cap
DesignCap is an online resource for creating beautiful flyers and posters with the foundation of your creativity. It is powerful, easy to use, and provides astounding versatility. DesignCap categorizes templates to suit various needs ranging from weddings and holidays to sales and advertisements, making it stand out.
It is an online tool with no requirement of commitment. You do not need to sign up or create an account before you use it. It is completely customizable and free, with thousands of resources to move your flyer game a step further. With an array of stock photos, clipart images, fonts, backgrounds, and editing tools, you’d be editing flyers like a pro in a few clicks.
4. Pablo by Buffer
Pablo is an app for the true minimalists out there. It is arguably one of the most simplistic yet efficient tools on this list. If you’re a fan of the social media scheduling app Buffer, you’d love this minimalist graphical tool. Pablo uses a unique suite of fabulous fonts and resplendent images to create stunning yet straightforward posters to produce attention-grabbing flyers.
Pablo is free to use, and you don’t need to create an account to start working as there are no accounts on Pablo. You just hop in, create your design, rinse, and repeat when needed. If you’re looking for a simplistic flyer app with zero commitments, Pablo is worth checking out.
MyCreativeShop is an intuitive, free to use brochure and flyer creator with an immense focus on producing unique designs with zero visual design experience. It is often called a “customization haven” due to its array of customization options.
Its browser-based design comes with a suite of thousands of templates, a stock free image library, and powerful editing tools. It also grants you the freedom to upload and utilize your images to create extraordinary designs. In addition, you can quickly scale images and generate quality PDF documents. To sum it up, MyCreativeShop has a host of features such as:
- Pre-built templates
- Colour palette generator
- Image file compressor
- Image file converter
- Advanced customization
- Duplex Printing
This concludes our list of powerful design tools to step up your digital marketing efforts. Ultimately, in the hustle and bustle of our ever-evolving world, it is becoming increasingly difficult to grab a person’s attention and market a product or service.
Even with the advent of digital marketing, the competition remains very tough. Amid all of this craziness, flyers present you with an opportunity to make your product or service known to the public. Flyers offer your growing fish of a business a chance to swim and dine with the sharks. That proposition, in its entirety, is utterly thrilling.